Mark Longo, known as Squirrel Dad, sues Binance for unauthorized use of Peanut the Squirrel’s images and intellectual property.
Mark Longo, known as Squirrel Dad, has taken legal action against Binance. He claims the company used his intellectual property without permission. This includes images and trademarks associated with Peanut the Squirrel, an animal Longo rescued in 2017. Peanut, also referred to as P’Nut, gained a lot of popularity on social media platform. The squirrel’s pranks were posted on the Instagram page “P.NUT Sanctuary,” which received many followers.
In a letter to Binance posted on X on December 16, Longo claimed that the firm was using the “PNUT” branding for cryptocurrency services. He said that this use was unlawful and done without his permission. Longo’s legal team has now filed a complaint against Binance. He has said he will write several letters of cease to resolve the matter. Longo is determined to protect his intellectual property and send a clear message: any unauthorized use will not be allowed in this project.
Unfortunately, things with Peanut ended tragically on October 30, 2024. The New York State Department of Environmental Conservation removed the squirrel from Longo’s home. The authorities ran some rabies tests and then killed Peanut. This painful occurrence was an important part of the legal battle Longo was waging. Still, Longo continues to stand up for his creative work as well as his rights as the author of such work.
Squirrel Dad Takes Legal Action to Protect His Intellectual Property in Court
Longo’s fight in court is also a part of his fight against the infringement of his rights to his ideas. He has often been quoted expressing his concern for the protection of his work and the images and stories about Peanut the Squirrel. Longo wants Binance to cease using his IP and, through his legal team, he plans to pursue legal action against the exchange. He is clear about his goal to safeguard his innovations so that other people will honor them.
Besides, Longo’s statement also contained an appeal to justice. The end of his post was $JFP – WE WILL GET JUSTICE. This shows his determination when it comes to the issue. He has made a public statement that has attracted anyone who follows Peanut’s story on social media.
Lastly, Mark Longo’s lawsuit against Binance highlights a growing issue in the digital age like copyright trademark, and other forms of protection of intellectual property. Since business entities such as Binance leverage branding and images for business gains, it becomes necessary for artists to act on the legal front. Longo’s case sends a strong message to the crypto industry: unauthorized use of intellectual property will have consequences.