Google 2025 policy update allows certified crypto exchanges and wallets to advertise in the UK. This new ad policy will ensure compliance and transparency.
Google has announced an update to its financial products and services policy, which will take effect in January 2025. The update specifically focuses on cryptocurrency and related products. This update will clarify the rules for future advertising of such services. As a result, cryptocurrency exchanges and wallet ads targeting UK will be affected.
From January 15, 2025, cryptocurrency exchanges can advertise in the UK, provided they meet a number of requirements. The key conditions are that advertisers have to be registered with the Financial Conduct Authority (FCA). To run crypto ads, this certification is required. Advertisers are also obliged to comply with any other UK local legal requirements.
Hardware wallets, which are crypto device holders that store the private keys to cryptocurrencies, NFTs, or other cryptocurrency based assets, are also covered under the new policy. These wallets can be advertised but cannot provide more services like buy, sell or trade digital assets. Like other crypto products, when advertising hardware wallets, advertisers will also need to comply with local legal regulations.
Google to Allow Certified Crypto Exchanges and Wallet Ads in UK
The other big change is that all advertisers now have to be certified by Google. This is for those that need to certify of promoting cryptocurrency exchange, wallet, or other related services. For this reason, advertisers need to be aware of Google’s certified standards before running their ads.
However, it is important to note that this is a global policy and not just in the UK. Google says it expects all advertisers to comply with local laws when they advertise in any region. There is a global angle to making crypto advertising transparent and compliant with regulatory bodies.
While this policy update is a signal that Google is growingly accepting cryptocurrency as a mainstream advertising category. The company, however, is wary nonetheless and sets clear colors and dictates the strict implementation of legal standards. It will likely make for more cryptocurrency advertising opportunities, but only for those who pass a Google quality test.
Lastly, the new Google cryptocurrency advertising policy will allow certified exchanges and wallet services to advertise in the UK from January 2025. However, advertisers must meet both Google’s guidelines and the laws of their corresponding local jurisdictions. Therefore, this policy will be applied to all financial products ad accounts around the world. Therefore, it will lead more regulated and transparent cryptocurrency marketing.
