- Doritos After Dark restaurant serves strong Doritos-inspired dishes and beverages.
- A Doritos Night Market pop-up event will open outside the arena on November 15.
Doritos has launched a one-of-a-kind eating experience inside the Los Angeles Crypto.com Arena, with an innovative adoption of popular snacks. The new Doritos After Dark restaurant is now open to ticket holders attending arena events. It offers a late-night menu featuring unique cuisine inspired by Doritos’s iconic flavors.
Carolyn Braff, Vice President of Culinary Marketing at Frito-Lay, explained the idea. Taking suggestions from our customers, they are allowing people to experience their favorite Frito-Lay brands in fantastic new ways. She explained that the menu, influenced by global flavors, is designed to satisfy late-night foodies. It demonstrates how Dorito’s flavors can enhance both meals and beverages.
Chef Wiley Bates, Frito-Lay’s Culinary Senior Principal Scientist, praised the restaurant’s creative approach. When we remove Doritos chips from the bag and incorporate the distinctive chip into recipes, the culinary options are limitless. Bates emphasized that the restaurant designed its offerings with consumers in mind, crafting an innovative dining experience that pushes boundaries.
A Bold Menu with Doritos Flair
The restaurant’s menu features a wide range of meals, from fiery appetizers to strong entrees and sweet desserts, all infused with Doritos flavors. Customers can savor margaritas, vegetable dumplings, California rolls, and even ice cream, all with a Doritos twist.
While the Doritos After Dark restaurant will only be offered to ticketholders during scheduled events at Crypto.com Arena, Frito-Lay intends to spread the concept beyond the venue. Doritos will host a special “Doritos Night Market” pop-up event on November 15, allowing fans to sample these reliable tastes outside of the arena atmosphere.
Lee Zeidman, President of Crypto.com Arena, expressed his excitement about the collaboration, saying, “As the premier sports and live entertainment arena in Los Angeles, Crypto.com Arena continues to provide top-notch culinary experiences for fans, and we can’t wait for our guests to enjoy the unique cuisine Doritos After Dark provides.”
Doritos has proven that its chips can go far beyond munching, providing a flavorful, fun, and flair-filled experience. This isn’t Doritos’ first foray into adventurous, inventive cuisine. Doritos After Dark first debuted in 2022 with pop-up ghost kitchens in New York and Los Angeles, where customers could try never-before-seen dishes.
