Birla Cellulose is a company that’s utilizing blockchain technology to ensure all customers know where their products are coming from, where everything is sourced, and that everything is sustainable.
Birla Cellulose Is Using Blockchain for Traceability of Fashion Products
Blockchain is designed to give everything full transparency. It’s mostly used in crypto transactions to record all the data and give everyone full awareness of who’s involved and where the money is going, but there are many industries in which blockchain is now being applied so that consumers and businesses partners can see where products and services derive from and where they wind up.
Birla Cellulose focuses on sustainably sourced, man-made cellulosic fiber products certified by the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI). The goal is to have proof of record for every product showing that they do, indeed, stem from the manufacturing plants and warehouses of Birla Cellulose.
Vaishali Kamble – assistant general manager of business development at the company – gave the following statement about blockchain use:
Sustainability in textiles is a growing trend in the fashion industry as consumers are more conscious and aware of the environmental impact. Consumers are shifting their behavior to buy and use clothing that is sustainable and kind to the environment.
The blockchain helping the company in its present endeavors is one produced by Kamble and his fellow executives. Known as Green Track, the network fully captures the traceability of each item, starting with the origin and ending with the final product. All this information is indiscriminately shared with both stakeholders and shareholders alike. Kamble continued with:
The textile industry is considered to be self-reliant because products at each stage are used as the raw material for the next stage of production, but the process of tracing each step of the clothes manufacturing process, from sourcing of the raw materials to the factories where those materials are made into garments, was missing.
Keeping Things Clean and Clear
Tiana Quinny – manager of fiber traceability at Birla Cellulose – commented:
Current chain-of-custody processes fall short in physical or material authentications, which may lead to false claims and the sourcing of fibers and materials with unchecked environmental risks. Green Track allows real-time access to the raw material journey at every stage of the production process across the complex textile value chain. The technology was built to have two-fold provenance tracking: value chain traceability and source verification through a molecular tracer. The traceability feature improves accountability for the value chain, thus encouraging the brands to adopt the technology… Green Track provides a platform for traceability and transparency that helps to strengthen the… consumers’ connections. The consumer can scan the code and get the complete visibility from forest to fashion, which helps them choose the proper product and expand adoption of the Aditya Birla Group’s cellulosic fibers.
