Key Insights:
- Binance Wallet’s secondary listings yield ROIs of 2.3x to 14.7x for 2025 projects.
- The four-stage strategy drives tokens from TGE to Binance Spot listings.
- Trading volume on Binance Wallet soared 24x to $90.5 million in March.
Binance has changed its approach to issuing tokens, going from a direct list on its main exchange to a secondary model through Binance Wallet. This move comes after the completion of Token Generation Events (TGEs) where projects can launch those tokens and settle them before they reach the wider market. As such, the exchange mitigates the immediate selling pressures that typically surround large-scale initial offerings.
In fact, Binance Wallet is excited to have helped launch 5 projects this year alone, some of them include Particle Network (PARTI), Bedrock (BR), and Bubblemaps (BMT). The projects go through a TGE on the wallet platform first, followed by trading on decentralized platforms such as PancakeSwap or other centralized exchanges. Often, Binance lists the tokens sometime later, when valuations have fallen and selling has settled, rewarding users who avoided the initial sale.
Binance Wallet’s Growth Fueled by a Strong Returns
Binance Wallet-launched projects are scoring 2.3x-14.7x ROIs in 2025 (icoanalytics). Better than projects from its competitors listed on Binance Alpha, showcasing the success of its secondary listing strategy. At the same time, the strategy has activated a spike in daily trading volume of Binance Wallet to $90.5 million on March 18 — a 24x increase over prior in March.
source:X
A Four-Step Process for Binance Spot Listings
X analysts, including user Ahboyash, explain this as a four-step process for new tokens. Projects like MyShell showcase this process, beginning with launching with a TGEs on Binance Wallet, then progressing to Binance Alpha, and then ultimately obtaining a Binance Spot listing. This systematic rollout reinstates stability and growth and is likely to lead to listings on Binance Futures eventually.
Enhancing the BNB Chain Ecosystem
A secondary listing model greatly enhances Binance’s overall ecosystem. Creating new assets drives Total Value Locked (TVL) on BNB Chain and attracts new users to Binance Wallet. Plus, the approach is also positive for BNB demand as investors will buy in to participate, supporting the chain’s market position.
Balancing Risks and Rewards
Binance’s new mechanism protects its users from token dumping soon after the token generation events, since the price will fall on other exchanges first. Users on other centralised exchanges often experience taking losses each time price volatility occurs. If the funding and backing seems reputable, the project will likely take advantage by buying back tokens at a lower price and prepare for the opportunity for all users to make gains once the token is available to trade on Binance.
FOMO Spurs Ecosystem Growth
The impressive post-TGE performance of many of these projects triggers a FOMO effect for potential investors. This frenzy signals increased activity among Binance’s ecosystem from wallet usage, to trading volume. Thus, the exchange effectively strengthens its ecosystem while providing a more seamless on-ramp for new tokens.
conclusion
Binance’s transition to allowing secondary listings via the Binance Wallet is a strategic shift for token launches. The exchange is responding to the needs of the market by focusing on stability and creating more opportunities for ecosystem growth; these are important notions for users and projects alike.
