- Binance Wealth bridges traditional finance and digital assets for wealth managers.
- Wealth managers may securely onboard clients and gain access to large amounts of cryptocurrency liquidity.
Binance has introduced Binance Wealth, the world’s first technical platform tailored specifically for wealth managers and their high-net-worth clients. This platform represents a groundbreaking fusion of traditional finance and digital assets. Leveraging Binance’s industry-leading security technology, Binance Wealth provides a streamlined and user-friendly experience. It allows wealth managers to efficiently manage clients’ cryptocurrency exposure on the largest exchange by trading volume.
The past year has seen an upsurge in institutional and private wealth interest in digital asset investments. The growing desire for a secure, dependable approach to incorporate crypto into wealth management led to the creation of Binance Wealth. As an industry first, this innovative solution provides new ways for high-net-worth customers to access digital assets, allowing them to rely on their trusted wealth managers to assist with account setup on the exchange and handle their crypto investments.
Getting Started with Binance Wealth
Binance Wealth offers the premium and convenient experience that high-net-worth customers expect, providing their wealth managers with intuitive tools and access to world-class trading and yield products. Once onboarded by their wealth manager, customers can opt to manage their assets independently or rely on their manager’s expertise, with an approval process in place to ensure clients have the last say on any advised investments.
Catherine Chen, Head of Binance VIP & Institutional, highlighted the importance of the launch. The current spike in institutional interest in digital assets is obvious. As more investors grasp the potential of this emerging asset class, we’ve had requests from wealth managers all around the world for a cryptocurrency solution for their clients. Binance Wealth dramatically reduces entry barriers by offering direct access to deep crypto liquidity through a secure, regulatory-compliant platform that managers and clients can rely on. We are thrilled to release this industry-first solution, unlocking more institutional and private wealth capital.
Binance Wealth builds on established wealth management frameworks to combine the familiarity of traditional financial solutions with the innovation of digital assets. This approach offers a bridge between legacy finance and the future of digital investment. It is the only platform of its kind provided by a cryptocurrency exchange, highlighting Binance’s leadership in linking traditional and crypto markets. Building on the success of the industry’s first banking triparty solution introduced in late 2023, this launch paves the way for the next wave of private clients and institutions to enter the digital asset economy.
Wealth managers interested in Binance Wealth can register their interest by completing a contact form or visiting their Binance VIP representative. Eligible wealth managers must complete the KYB onboarding process in order to acquire access and begin onboarding their high-net-worth customers who want to invest in cryptocurrency.
