- Crypto.com users can convert over 20+ cryptocurrencies to hotel points.
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The company initially offered the new function in the UK, the EU, and Switzerland.
Crypto.com has introduced a revolutionary new partnership with Accor’s loyalty program, ALL, whereby users can convert their cryptocurrency into points that can be used for their travel. This partnership is unprecedented and aims to revolutionize the travel experience. Crypto.com users will be able to easily use their digital assets for hotel bookings and travel reward redemptions.
The service will initially target users in the UK, EU, and Switzerland for the first launches. The company plans to expand to additional international locations in the future. Crypto.com enables converting over 20 cryptocurrencies with which it supports Bitcoin ($BTC), Ethereum ($ETH), or its own Crypto.com Coin ($CRO) into loyalty points for stays at over 5,600 hotels throughout more than 110 countries in the world.
Crypto Meets Travel in Complete Intermix
Crypto.com’s President and Chief Operating Officer Eric Anziani commented on this feat, “We are proud to have reached this milestone and to be working alongside ALL to bring crypto into everyday life.” He continued by stating that the collaboration represented a long-term vision. He envisioned future redemption opportunities for all members, allowing them to redeem loyalty points in cryptocurrencies.
Mehdi Hemici, Chief Loyalty and E-commerce Officer at Accor, said this alliance opens new possibilities for users of Crypto.com. It allows them to unlock access to Accor hotel offerings. The alliance shall better enable more frictionless solutions for travelers seeking a satisfactory experience in the means they wish to utilize their assets with cryptocurrency.
The exchange has aimed to attract and retain users by announcing a 10% cashback to members on every conversion of cryptocurrency to loyalty points. This offer begins today with the launch of the program.
The latest feature is accessible inside the Crypto.com application. It allows users to convert their existing cryptocurrency holdings into loyalty points based on their ALL membership numbers. This feature is a step toward bridging the gap between cryptocurrencies and the real world. It will enable users to unlock more ways of using their digital assets to travel.
