Binance appoints Jeff Li as VP of Product to enhance trading, payments, and Web3 offerings, aiming for increased cryptocurrency adoption.
Binance has announced the appointment of Jeff Li as its new Vice President of Product. This decision was made public on the first day of Binance Blockchain Week. Jeff will oversee Binance’s global product and design teams. He brings over 16 years of experience in both Web2 and Web3 sectors.
Jeff most recently was the global head of centralized finance CeFi products at OKX. There, he managed teams that created several CeFi products. He also has experience working with large-scale companies such as TikTok and Instagram. At TikTok, he was the Director of Product, where he oversaw product growth and ensured that it followed the right rules.
Jeff Li, CEO of Binance, Richard Teng warmly welcomed him, stating that he is glad to have him on board due to his wealth of experience. Teng also mentioned that Jeff was a good example who came up with outstanding solutions. This makes him a perfect fit for furthering Binance’s mission. Jeff will be fully responsible for product and design strategy at Binance across all levels.
Jeff Li Aims to Expand Binance Product Offerings
His area of focus will be growing Binance’s product offerings in trading, payments, and Web3. Jeff wants to ensure that Binance continues to promote the adoption of cryptocurrency and make it easy for people to access and adopt Web3 technology.
Jeff said that his driving force has always been producing products that would be valuable to users. He particularly appreciates the fact that Binance is involved in so many blockchains. Although he acknowledges that more than 5,000 cryptocurrencies are already in circulation, the global adoption rate is still below 10%, so there is still much to do.
Jeff looks forward to exploring other ways to apply crypto and further develop the industry. He focused on the opportunities blockchain and AI create for financial inclusion. As Binance sets the pace, Jeff will open this potential to users.
According to Jeff, Binance tries to develop products that are as easy to use as possible. His innovative thinking will ensure that crypto applications become more natural. This is important to drive the necessary awareness for blockchain technology to reach the masses.
Lastly, Jeff Li will be an important figure for Binance. As a user-centric company, it must establish itself in the crypto market in the long term. Jeff’s experience and vision complement what Binance aims to achieve.
