PSG partners with Matchain to revolutionize fan engagement through decentralized identity solutions, enhancing security and personalized experiences from 2024 to 2027.
Paris Saint-Germain (PSG) has revealed a significant partnership with Matchain, a leading blockchain platform focusing on AI and decentralized identity solutions. This collaboration will last three seasons, from 2024 to 2027. It marks an innovative step in combining blockchain technology with professional football. Matchain announced the partnership through its official account on X.
Matchain Enhances PSG Fan Experience
As the Exclusive Digital Identity Partner, Matchain will also provide its solutions for decentralized identity (DID) and data sovereignty. This will increase fan interaction and experience and data security and privacy. In addition, both partners will set up a Joint Innovation Studio focused on Web3 development at the club. Paris Saint-Germain wants to offer fans engaging, safe, and new experiences worldwide with this initiative.
The new partnership, therefore, symbolizes a new era in technological advancement in sports. Consumers will thus transform from a viewership position to actors in a decentralized fan environment. PSG fans will experience more ownership, privacy, and personalization through Matchain’s blockchain platform. This development will enable the supporters to have control over their relations with the club like never before.
Created to be a Joint Innovation Studio, PSG, Matchain, and top Web3 talents will join forces. This partnership aims to examine and incorporate innovative technology that improves the fans’ experience. Thus, Paris Saint-Germain aims to continue the active digitalization of the sports industry. The studio is expected to cultivate revolutionary ideas that will act as a reference in the future.
PSG Emphasizes Digital Innovation Through Matchain Collaboration
Petrix Barbosa, CEO of Matchain, was thrilled about the partnership. He pointed to the two organizations’ common goal of advancing innovation and technology. He said the Joint Innovation Studio would give new chances to engage fans and empower data.
According to Nicola Ibbetson, the Global Partnership Director at PSG, this partnership is important. He stated that it shows that PSG is willing to spearhead digital change in sports. Matchain, Ibbetson said he is open to and interested in trying out new means of interacting with the fans.
Pär Helgosson, Web3 Head at PSG, also emphasized the club’s commitment to digital advancements. He noted that adopting decentralized identity solutions prioritizes fans’ privacy and security while improving their experiences.
Additionally, Matchain will utilize PSG’s global marketing platform. This includes exclusive content creation, dynamic stadium advertising, and leveraging the club’s extensive social media presence. Ultimately, this partnership will boost fan engagement and enhance Matchain’s visibility in the global sports community.
