BXTEN Labs announced on the 21st that it has made a strategic investment of 1 million USD in ATOK, a Web 3-based SocialFi platform designed to provide personalized advertising and entertainment services for the Southeast Asian market. The investment aims to accelerate ATOK’s development and growth within the region.
ATOK is a token-based platform that connects advertisers with consumers, enabling them to use ATOK tokens for various services and earning opportunities within the ecosystem. By integrating blockchain technology with the Web 2 advertising model, ATOK focuses on creating a more efficient advertising consumption experience that offers real economic value through Web 3 incentives for advertisers and consumers.
Since its official launch in August, ATOK has garnered significant attention in the Southeast Asian SocialFi space, particularly in Vietnam, where it has surpassed 400,000 app downloads. Notably, the platform recorded over 10,000 concurrent users shortly after its launch.
To enhance user engagement and ease the transition for Web 2 users into the Web 3 space, ATOK features a range of interactive functions, including NFTs, avatars, daily quiz events, friend invitations, attendance checks, and more. These features are more convenient to make the platform more accessible to users accustomed to traditional Web 2 platforms.
With BXTEN’s first major strategic investment to the ATOK in the Southeast Asian market, BXTEN Labs plans to provide comprehensive collaboration and acceleration support for the platform’s expansion. Key focus areas include ▲Integration with other SocialFi platforms ▲ leveraging DeFi systems ▲, Adoption of multi-chain capabilities ▲, and Enhancement of ATOK token utility to grow the ecosystem.
A representative from BXTEN Labs commented, “ATOK’s approach to Web 3 aligns perfectly with the needs of the traditional advertising market. Its rapid growth in Vietnam demonstrates its potential to expand in Southeast Asia and globally. We are committed to supporting ATOK’s tokenomics strategy and its global partnerships moving forward.”
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