- Crypto firms launch traditional finance products, blurring sector lines.
- Wall Street and crypto are merging, creating hybrid financial products.
The lines between cryptocurrency and regular finance are blurring. Crypto is starting to make an appearance on Wall Street, and crypto firms are on their way.
This trend was pointed out by Bitget CEO Gracy Chen. She added that crypto platforms are looking to traditional finance for the leap. Investors are looking for products that will work in both the realms and financial markets.
Coinbase, shares the same vision. While cashing in on crypto mania on Wall Street, CEO Brian Armstrong said that the company is attempting to modernize global finance by involving as much of the world’s economic activity onto crypto systems. According to him, this move is about efficiency, fairness and economic freedom.
Digital assets and conventional finance have a mutually beneficial connection, according to a Coinbase representative. It aims to onboard one billion users to the crypto and makes it happen through a blend of traditional financial systems with digital assets.
New SEC Chair, 72 ETFs, Crypto’s Turning Point?
The crypto has been integrated into mainstream finance, as recent developments indicate. According to Kyle Chassé’s post on X, there are currently 72 exchange traded funds (ETFs) tied to cryptocurrencies awaiting approval by the U.S. Securities and Exchange Commission (SEC). Major financial institutions like BlackRock, Fidelity and Grayscale are pushing this.
Bitcoin and Ethereum are tracked along with many others (including the niche Solana, and even more obscure ones like Bonk and Pengu). The filings amount to a truly massive scramble of large capital into the crypto market, quite possibly the biggest ever.
Considering that there has been a change in leadership at the SEC, this surge makes sense. Paul Atkins was sworn in as SEC Chairman on April 21, 2025, and he has a pro-crypto stance. His appointment has cheered the crypto community with hopes of a favourable regulatory environment.
However, not all reactions come out in the positive. There was a bit of a section of x users concerned that crypto could become centralized and end up being like the stock market where a few people have the majority. Others pointed out that already many ETF applications have been denied, and questioned the approval process.
Blockchain and Traditional Finance Combination
If you combine the complementary strengths of crypto and traditional finance, you have the two entities converge.
According to the General manager of Gems Trade, a cryptocurrency platform, Omri Hanover, this combination presents an opportunity for new investors. This offers the retail and institutional players with exposure to digital assets without having to deal with native crypto products.
Other companies, such as eToro, Robinhood, and many others have adapted and are offering cryptocurrency in addition to traditional investment platforms as investors look to diversify. It is in line with the general trend of global GDP moving into the crypto systems as regulations become clear and institutions start to use it.
